Casos donde deben aplicar un Community Manager
Roles de un Community Manager
Perfil de un Community Manager
Algunas frases:
- "ROI no es sólo Return of Investment" también es "Risk of incommunication", hablando sobre tener o no tener la marca en las redes sociales.
- Son comunicadores, no vendedores, no informáticos y tienen su propio departamento.
- Se requieren organizaciones horizontales
- Primero hay que definir cuál es la comunidad a la que se quiere llegar: clientes, empleados, accionistas, etc.
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